Introducing PeduL: Devils’ 2023-24 ‘Buy Black’ Program Winner

September 06, 2023

Ethan Fink

Accompanied by HBSE Chief Diversity & Impact Officer David Gould, Bryce Salvador had the honor of breaking life-changing news to local Black business owner Chisa Egbelu on a recent segment of FOX 5 NY’s ‘Good Day New York’. 

Egbelu, a co-founder of ‘PeduL’, learned that his business had been selected as the fourth recipient of the New Jersey Devils’ ‘Buy Black’ program initiatives.

“PeduL is the perfect example of a company that Buy Black wants to support and exemplify, and really just raise to the next level,” Salvador told Egbelu on the show.

“Your company is a perfect ambassador for this program.”

PeduL is a Newark-based human resource business where career education ('edu') bridges the gap between 'P' - Purpose and 'L' - Life by reimagining how employers connect with young job seekers. With the understanding that it can be difficult for emerging talent to find jobs in Corporate America, PeduL brings job opportunities directly to candidates on the platforms that they use most - social media. They utilize Artificial Intelligence to match and vet thousands of applications to deliver the best candidates at half the cost and in a quarter of the time.

The platform has fostered career opportunities for young workers at notable companies such as Paramount, Audible, and Synchrony Bank. 

In addition to the support and exposure from FOX, the PeduL logo will be featured on the Devils’ helmets for every road game in the upcoming season. It’s worth noting that the number of eyes on the logo will significantly increase with the Devils being slated to play 16 games (eight on the road) on National Television. That includes PeduL’s title-sponsored Black History Celebration game when the Devils host the Avalanche at the Rock on February 6, 2024.

PeduL is the fourth Black-owned business to reap the program’s benefits. It has previously provided season-long marketing for LeGrand Coffee House, Razu, Flows Tasty Treats, and Newark Paper Company, all as a testament to HBSE and Prudential Financial’s commitment to combating racial disparities that Black-owned businesses endure.

Subscribe to my newsletter

Subscribe for the latest highlights and content